While working for a nonprofit can be an extremely rewarding experience, no matter who you are or what you are doing, you can make a difference in the world by supporting nonprofits – whether that’s as a volunteer, donor, board member or advocate. In fact, there are things you can do everyday to support nonprofits and cause-oriented organizations by slightly changing your behaviors. In this post, we’ll explore options and actions you can take to create a more conscious world for others, animals and the environment. Remember, beyond these actions, as a conscious consumer you should always be curious about where your products come from, who or what resources were involved with production and what the impact of post-consumption is.

As an ethics-, environment- and animal-first agency, we’re glad we can provide marketing and PR guidance to support your nonprofit team. It’s tough to cover everything you need to know, though. Rather than reinvent the wheel, we’ve rounded up some of our favorite online training resources to support your team. Why? We love that you’re making this world better and consumers more conscious! Whether it’s business guidance, analytics, grant writing or something else, here are some great resources to learn more and help your organization blossom.

We’re proud of your leadership and want to encourage others to support causes improving the lives of humans, fighting for animal rights and protecting the environment. However, to carry out great ideas and make a change often money is needed. The great thing is that you don’t need to ask for a lot when many people share the same mission. All you really need is strong social marketing to drive people to your virtual fundraiser! If 500 people each donate $5, suddenly you have $2,500. If you partner with an influencer who shares your fundraiser with millions of people, even if less than 1% click the link and donate $1, that’s still thousands raised! Let’s make the change we want to see in our communities together.

Ah summer, it’s good to be back in the sunshine season! We’re thankful your conscious business and brand are spreading light all year round, but there’s something so special about longer days and warmer weather – and it’s my honor to get your team excited! Growing up in Minnesota, June has always been one of my favorite months. The weather is comfortable and it’s not too humid yet. I loved running in the dewey mist rolling around lakes, trees shadows keeping me cool until about 9:00 am when the sun reached over – feeling free and at one with nature. Mind, body and soul. That same free and connected feeling is something you want to capture in your business and culture year-round. Pay attention to the energy of June and think about how you can incorporate that into your team after this month ends.

As a small business or nonprofit organization serving conscious consumers, budgeting can be a quick and frequent challenge. However, there are many resources available to help you. The challenge is finding what all is out there. Understanding how to use stock photography will help you to optimize your impact, serve the world better and make positive change. Through The Good Camp’s nonprofit series, we hope to share some resources and advice that will allow you to do more – starting with stock photography!

If you’re reading this post, get excited as we’re about to share some exciting resources companies have made available to improve the world – via your nonprofit business! Whether your nonprofit is working to change the world, improve the lives of others or simply maintain necessary resource supplies, you want to use every tool available to your marketing team. The more people know what you are doing, the more they will want to help. Here are some ways to step up your marketing and PR efforts.

Have you ever read a book with multiple narrators? It can be challenging to keep the story straight – who is talking, how are they feeling and what is happening to everyone else? As a conscious brand and business your customers want to hear the truth, to get to know you and to understand how you are making a difference (and how they can help!). This means no matter how many people are on your corporate team you need to create a consistent style to communicate with your audience.

Welcome conscious business owners, marketers and change-makers! I think this post may brighten your day. With spring in full swing and summer on the horizon, May is a special month to invest in your team and community impact. Get outside, enjoy flowers and fresh air and – most importantly – put your values and the good of humanity first. You’ve heard the saying April showers bring May flowers, right? For this month’s metaphor, we’re going to think about the showers as the challenges you’ve overcome so far this year and the flowers as the things to celebrate!

With great content comes great responsibility. We’ll work through how to set yourself up for success with a content calendar! Whether your business has five employees or 500, staying organized and creating a realistic schedule is key to delivering messages to your audience across platforms. Managing content is all about coordinating marketing efforts. Product launches, community events and corporate responsibility activities will all have their time to shine. First, let’s talk about why a content calendar matters…

From blog posts to tweets to magazines and beyond, everything has a design. There are many guidelines about the best ways to design different content types, but the elements we’ll cover here apply to any circumstance you use them. Overall, your good design will contribute to your business transparency. When you put the customer first in designs, you serve them along with the earth, animals and society through your conscious brand. It all adds up in your impact!

We’ve all seen it: neon yellow or green text set on a royal blue background. It makes you reminisce about early 2000s pop-up ads and the first time you saw one animated – flashing not one, but two atrocious colors while asking you to “click here”. Better yet, there are the HTML-coded blog posts with photos taking up an entire page, not optimized for mobile devices or the opposite kinds of posts with endless text and icon-sized images. I know you know what I’m talking about – bad design! In this post, I’m going to help you avoid the wicked mistakes of inexperienced designers to improve your customer experience and boost your business. You’ll catch attention, but you want it to be the right kind.

As a conscious brand, you want to tell a cohesive story that compels those who see your content to explore your other media, too. The business of making the world better takes support from all of us! To encourage others to join the great work you’re doing, a strong inbound content strategy is key. While planning your content, you will want your messages, promotions and campaigns to align across your channels. From ad design to social media posts there are many different conventions and word limits to pay attention to. You want to design user-friendly content that is fit for each platform and for your conscious consumer audience.

This month at The Good Camp, it’s Earth Day – Month! We’re focusing on how we can reduce consumption and help the environment all month long. Like always, we have a challenge going to log our efforts, and while it’s a competition, the collective impact we make is what counts. Our team takes our monthly themes seriously, it’s an intention and centerpiece for our blogs, content and way of working. Join us and share how you’re celebrating with #thegoodearthday. We put our conscious focus as #1 which allows us to serve our clients, team and community best!

With your audience in mind, channels aligned and technologies selected to support your work, you’re ready to start developing content. First, let’s talk communication 101. Whether it was in a webinar or in school, at some point you’ve probably heard that delivering the “right message at the right time on the right channel” is the key to marketing. This is true of effective content and it’s also one of the reasons it can be so challenging to get it right. To be most effective, you’ll need to share clear messages, provide a consistent audience experience and design excellent graphics.

If you’re looking for specific technologies, hopefully you’ve found where the audience party is and which channels they’re using. According to the MIT Technology Review, the average American currently spends 24 hours a week online — that means a lot of time to interact with digital content! Plus, for conscious consumer, the more digital your business is, the less of a resources trail you will leave. Let’s dive into the technologies and software that can make your processes more efficient, your services more user friendly and your content more engaging.

We’re excited to introduce you to a new monthly blog series from The Good Camp: Building Better Teams. Our team is committed to serving conscious brands and consumers but it’s hard to do that if we’re not living the related values and lifestyle ourselves. Just like you, we’re really passionate people using our marketing powers for good and working to make a positive difference in the world. With that passion comes responsibility: to ourselves, our team members and our environment.

What is your favorite brand? How would you describe it? Did you just personify it (describe it with human characteristics)? It’s amazing how the marketing and voice behind brands can make everything feel so personable and make us feel so valued. That being said, you’ve also likely had the opposite experience…

Last week, we discussed the importance of knowing your audience. As a conscious business, we know you put your consumers and social good first, and with your audience defined it’s time to find channels to share your messages. Don’t worry though, I’ll give you a hint, you’ll achieve the most when you select the channels that best serve your people. It’s a two-way street! When you reach consumers where they are, they no longer need to go out of their way to find you or to benefit from your offerings. Everyone wins!

When you have a new business, product or idea, it’s exciting to think about your brand. In fact, personal branding and brand voice are buzzwords today across social media and online forums. However, being a great communicator and sharing your story starts with identifying who your audience is. Each content or marketing message you craft should be written with a specific individual or group in mind. Doing research into what's trending in your field, geographic area or on your current channels will help you get to know your tribe better from an analytical standpoint.